Job description
Main tasks.
1. setting up advertising campaigns
- Creating targeting strategies for different advertising platforms (FB and Google).
- Customization of advertising campaigns taking into account the goals (downloads, donations, subscriptions)
- Selecting and setting up audiences, creating segments for precise targeting (by interests, demographics, behavior, etc.). 2.
2. testing and optimization
- Developing creatives for promotional materials: texts, images, videos. (ability to accurately write TOR)
- Analyzing test results, hypothesizing and improving conversions
3. analyzing and reporting on the results of campaigns
- Evaluating ROI (return on investment) and other KPIs (CTR, CPC, CPL, CPA, etc.).
- Daily completion of reports and data analysis
4. technical knowledge of setting up and pushing events from the mobile app to the advertising offices
5. Interaction with other departments
- Ability to accurately formulate tasks (working with SMM, designers and developers)
Requirements
- Experience in FB and Google advertising offices (from 3 years)
- Experience with mobile applications
- Knowledge of marketing basics and donor psychology
- Analytical thinking
- Proactivity and desire for self-development in the field of digital marketing.
Responsibilities
Develop and implement advanced advertising strategies across multiple platforms, including Facebook Ads and Google Ads
- Conduct thorough data analysis to optimize ad performance and drive lead generation
- Create detailed statistical reports to track the effectiveness of advertising campaigns
- Perform A/B testing to evaluate the impact of different ad variations and make informed decisions
- Collaborate with the marketing team to align advertising efforts with overall marketing strategies
- Manage advertising budgets effectively to maximize ROI
- Stay updated on the latest digital marketing trends and technologies to maintain competitive advantage
- Provide mentorship and guidance to junior team members in the advertising department
- Utilize creativity to design engaging ad content that resonates with target audiences
Skills & expertise
Required skills
- Data analysis
- A/B testing
- Facebook Ads
- Google Ads
- Statistical Reports
Preferred skills
- Creativity
- Marketing
- Digital Marketing
- Advertising
Specialty
- Advertising
- Lead Generation
- Marketing
- Digital Marketing
