Job description
We are seeking a talented and experienced Digital Marketing Specialist to join our team at Eachbase. In this role, you will develop, implement, and manage marketing campaigns that effectively promote our brand, products, and services in the SaaS and eCommerce sectors. You will be a key player in our marketing team, aligning strategies with company objectives and market trends.
Requirements
- 3+ years of experience in Digital Marketing, preferably with exposure to SaaS and eCommerce platforms.
- Strong knowledge of Social Media Marketing, including platform-specific strategies.
- Proven experience in Social Media and PPC advertising (Meta advertisement, Google Ads, LinkedIn Ads, Twitter Ads).
- Basic knowledge of SEO and familiarity with tools such as Google Analytics, SEMrush, and social media analytics platforms.
- Knowledge of online marketing and a solid understanding of major marketing channels.
- Ability to work in an organized, data-driven, and responsible manner.
- Excellent communication skills and fluent knowledge of English, both written and spoken.
- Ability to work under pressure and meet tight deadlines, while maintaining attention to detail.
- Bachelor’s degree in Marketing, Communications, or related field preferred.
Responsibilities
- Develop and implement digital marketing strategies that align with our business goals, with a focus on SaaS and eCommerce platforms.
- Manage and optimize PPC campaigns, email marketing, social media, and other digital marketing channels.
- Conduct market research and analyze consumer behavior to identify opportunities, trends, and insights.
- Collaborate with content marketing and design teams to create engaging content for social media.
- Create and execute a detailed content plan for different social networks.
- Stay up-to-date with the latest trends and best practices in digital marketing, particularly in SaaS and eCommerce marketing strategies.
- Generate, edit, publish, and share daily content.
- Independently create high-quality, targeted content.
- Constantly generate ideas for situational content and adapt strategies to real-time market changes.
- Monitor and report on the effectiveness of marketing campaigns using both qualitative and quantitative analysis.
Skills & expertise
Required skills
- Advertising
- PPC
- Social media
Specialty
- Advertising
- Digital Marketing
- Digital Advertising
