Job description
We are seeking an experienced and results-driven Senior Social Media Marketing Specialist to lead and execute our social media marketing strategies.This role will involve creating impactful content, developing campaigns, and enhancing brand visibility across various social media platforms. The ideal candidate will have a strong understanding of the freight forwarding industry, e-commerce trends, and social media dynamics to effectively engage our audience and drive business results.
Requirements
- Design and implement comprehensive social media strategies that align with business goals.
- Plan, execute, and optimize social media campaigns to increase brand awareness, engagement, and conversion rates.
- Create engaging, informative, and relevant content across all platforms.
- Build and nurture relationships with online communities, customers, influencers, and industry leaders.
- Analyze social media metrics, track performance, and report on key metrics (engagement, reach, conversions) to stakeholders. Use data to optimize future campaigns.
- Ensure brand voice and message remain consistent across all social media channels.
- Stay updated on industry trends, social media best practices, and the competitive landscape within the industry.
- Work closely with internal teams to ensure social media efforts are aligned with broader marketing and business objectives.
- Manage paid advertising on social media platforms, including creating ads, targeting audiences, and optimizing ROI.
- Identify and collaborate with key influencers or industry partners to amplify social media presence and brand awareness.
Responsibilities
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum 4+ years of experience in social media marketing, with a focus on e-commerce and/or retail.
- Proven experience in developing and executing successful social media campaigns that drive business outcomes.
- Strong knowledge of social media platforms, content creation, and digital marketing tools.
- Solid understanding of customer behavior and user experience (UX) principles
- Excellent communication and writing skills, with the ability to craft compelling messages for different audiences.
- Proficiency in data analytics tools to track, analyze, and report on social media metrics.
- Ability to manage multiple campaigns and projects in a fast-paced environment.
- A creative mindset with strong problem-solving abilities.
- In-depth understanding of e-commerce trends, freight forwarding logistics.
- Familiarity with SEO and paid social advertising (Facebook Ads, LinkedIn Ads, etc.).
- Proficiency in Russian and English
- Familiarity with content creation tools (e.g., Canva, Adobe Creative Suite).
- Experience with video content creation and editing.
Skills & expertise
Required skills
- Social media
- Digital Marketing
- SMM
- Email Marketing
Specialty
- SMM
- Visual Marketing
- Video Marketing
- Content Writing
- Digital Advertising
- Editing
