Hrachuhi Mirzoyan is a strategic communications professional with over 20 years of experience in Armenia and internationally. In recent years, Hrachuhi has focused on personal branding, leveraging her expertise in corporate branding. On this path, she has become a business coach, earned another degree in psychology (in addition to previous masters in journalism and economics/business administration), offering unique personal branding sessions tailored to business owners, influencers, politicians, and individuals seeking self-discovery.

Hrachuhi is sure everyone has a powerful story to tell. She is a strong believer, that personal branding is the first step to developing new elite in accordance with the new, ever-changing world’s requirements, and considers her NLP/coaching session a miracle where one meets the true himself/herself for the first time.

Hrachuhi successfully runs her business (FABULA strategic communications) for 11 years already. She's also a dedicated teacher, sharing her knowledge with students and professionals alike. And now, she's excited to bring her expertise to the PMI Armenia community even more enthusiastically as this is where “communications” will talk to “project management” with personal branding accent.