On March 25–26, Yerevan will host, for the first time, an international 2-day CX (Customer Experience) conference along with a special masterclass led by an international-level expert. The event will bring together speakers from both the Armenian and European markets — including the UK and Romania. The conference is designed for:

• C-level executives
• business owners
• experts and professionals in CX, CC, HR, and strategy

This is a two-day strategic conference designed to respect your time and deliver structured value. You will move through a carefully designed experience built around insight, application, and executive dialogue. Just as the Customer Experience way. **Day 1 ** Layer by Layer You will explore how customer experience connects directly to revenue, loyalty, culture, and competitive positioning — not as theory, but as a business system. You will challenge assumptions, compare models, and benchmark your organization against international standards. Day 2 A dedicated masterclass led by Ian Golding (United Kingdom) — one of the globally recognized voices in Customer Experience — will focus on turning CX into a structured, measurable management framework. Each speaker brings operational experience — not abstract commentary. They will address real challenges, real transformations, and real lessons learned. **International & regional expertise։ **

• Ian Golding (United Kingdom) | Strategic Customer experience
• Gabriela Ciupitu (Romania) | CX KPI and ROI toolkit
• Vahe Baloulian (USA, Armenia) | CX and Values in business
• Shushanik Ghaltakhchyan (Armenia) | Customer Experience and Psychology