Branding, like other industries, is dynamic. Brands must continually evolve, adapt to new technologies, the impact of the digital environment, changing consumer values and behavior, market changes and increased competition.  And what is needed today to create a truly influential and valuable brand. 2025 building a brand requires more than just offering a quality product or service, an impressive logo and slogan.  In the conditions of a data-driven oversaturated market, unlimited alternatives, changing consumer behavior, brands that are able to attract people with their history, gain their trust, establish emotional contact with people, analyze data, measure their influence, adapt their strategies and approaches succeed.  In the age of social media, digitization, artificial intelligence and data, brand mission is more important than ever. At the open meeting-discussion on ® Creating Brands in 2025«with Eduard Kankanyan, co-founder of Braind»branding company within the framework of ARDY Talks, we will talk about the construction of modern brands.

What will we discuss:  How approaches to building brands have changed in the digital age How to build a brand that speaks consumer language and values How to develop your own personal brand and so on. 

Current Advantages:

Accelerated training Experienced professionals Motivational environment Establishment of business connections Product-centered educational system Ability to solve problems

Who can participate: 

Marketing professionals Design professionals, content creators Representatives of the creative sphere Entrepreneurs and startup founders All those who want to develop their brand Anyone interested in branding   ARDY Talks is a series of open meetings and discussions with leading experts in various fields. This meeting format is one of our ways of communicating with the community and aims to be accessible, useful and interesting. It also serves as a platform for exchange of experience for representatives of various professional fields.