Remote SMM Work: Hiring a Remote Social Media Manager
Mariam Ghazaryan
HR Business Consultant
2 min read
Remote Social Media Managers: Challenges Employers Should Consider
In recent years, there has been a clear trend among SMM specialists: they prefer remote or part-time work. Unfortunately, this creates more problems than it solves; filling these positions, for example, has become almost impossible.
While this model may suit employees, for employers it becomes a serious challenge, affecting productivity, accountability and team culture.
The Problems
Declining accountability
Specialists are often involved in 4–5 different projects at the same time, which means their attention is scattered and no single company is a priority on their agenda. This can lead to missed deadlines, deviations from standards and a drop in the quality of work.
No teamwork
Remote employees are mostly left out of the team dynamic, which makes it harder to develop ideas together and to execute marketing strategies properly.
Lower productivity
Research shows that while 68% of specialists prefer remote work, 45% of employers say it has led to a drop in productivity.
What Can Employers Do?
- Introduce a hybrid model
Office work should be encouraged, at least on certain days of the week, so that the team culture is preserved.
- Set clear KPIs
The criteria for evaluating work should be clearer, so it is plain to see who is delivering which results.
- Control the workload
Where possible, limit working on several different projects at the same time, to ensure greater engagement with your brand or organization.
When hiring a remote social media manager, employers need to be more vigilant, keeping an eye on the quality of work, the specialist's engagement and the final results. Without clear management, this trend may do business growth more harm than good.
Remote SMM work creates new opportunities and challenges related to organization and productivity.
Looking for new opportunities? Browse the jobs in Armenia page or create your resume with the CV generator.
This article was published by HR Drone to help develop a culture of remote work, support the management of digital teams and expand flexible forms of work.
