Digital Marketing Specialist

Category
Marketing, PR, Media
Employment type
Full-time
Office-based
Work level
Middle
Location
Yerevan

Job description

VOLO is hiring a result-oriented professional to fulfill the position of a Digital Marketing Specialist to work with the Marketing Team.

This position is ideal for a candidate who is not only skilled in content creation and CRM management but also possesses a strategic mindset, the ability to work collaboratively, and a commitment to continuous learning and improvement.

This is a temporary replacement position with a minimum commitment of 1 year and the potential for prolongment based on needs.

Requirements

- Experience in B2B Marketing: Proven track record in B2B marketing with an ability to create content that engages professional audiences and drives business results.

- CRM Expertise: Experienced in managing CRM systems, with a strong understanding of data-driven marketing strategies and customer segmentation.

- Content Strategy and Execution: Experience in developing and implementing content strategies, along with the ability to produce high-quality content that aligns with brand messaging and marketing goals. This includes webinars, short videos, client testimonials, etc.

- Social Media Proficiency: Skilled in managing social media platforms and campaigns, with a knack for engaging with audiences and enhancing brand visibility online.

- Team Collaboration and Empathy: Ability to work effectively in a team environment, demonstrating empathy and understanding of team dynamics.

- Learning and Initiative: Quick learner with a proactive approach to problem-solving and a willingness to take initiative in driving projects and campaigns forward.

- Language Proficiency: Excellent written and verbal communication skills (Armenian, English, Russian).

Responsibilities

- CRM Management: Oversee the Customer Relationship Management (CRM) system to ensure optimal performance, including data analysis, segmentation, campaign management, and reporting to drive engagement and sales.

- Content Creation and Strategy: Develop and execute a content strategy that aligns with the company’s brand and business goals. Create compelling, targeted content that resonates with B2B audiences and drives engagement across multiple platforms.

- Social Media Management: Plan and implement a social media strategy that complements the overall content and marketing objectives. Manage social media channels to enhance brand presence, engage with the audience, and drive traffic to the company’s website.

- Content Planning: Coordinate with marketing, sales, and product teams to ensure a consistent and effective content pipeline that supports brand strategy and marketing initiatives.

- Market Research and Segmentation: Conduct ongoing market research to understand industry trends, customer needs, and competitive landscape. Utilize insights to segment the market effectively and tailor marketing strategies to different audience groups.

- Demand Generation Strategies: Be proactive in identifying and implementing new demand generation strategies to attract leads and convert prospects into customers, constantly innovating to stay ahead in the market.

Specialty

Marketing
Digital Marketing
B2B Marketing
Content Marketing
Content Strategy
Content Writing
Market Research
SMM

Required skills

B2B Marketing
CRM
SMM
Not sure if you should apply?
Many people don’t apply because they’re not 100% qualified, If you match at least 60% of the requirements, we encourage you to apply. 🙌
VOLO Software Development Company logo
VOLO Software Development Company
Software & IT Services
VOLO is a software house and a digital transformation partner that delivers tailor-made solutions to our clients globally. Our mission is to create an environment of growth and excellence, where problem solvers get together to create the digital future.
Size
201-500
Type
Consultancy

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