Azarian Growth Agency

Growth Marketing Lead

Yerevan

April 10

Job description

331 views

Full-time

Remote

Senior

Lead

Are you excited by learning and being on top of the cutting edge of data-driven marketing? Do you thrive in a fast-paced and growing environment? Do you aspire to build, develop and scale projects from the ground-up? If so, then we want to work with you!

The Growth Marketing Lead role leads the execution of marketing strategy and relationship management for our clients. Growth Marketing Leads work with cross-functional team members to experiment, test and evolve marketing strategies and campaigns that drive growth for our clients using media, design, and data/technology. If you’re interested in using systematic ways to test-drive marketing experiments and generate innovative ideas that increase growth, we would love to meet you!

Requirements

Bachelor’s degree in business, marketing, or a related field
At least 3+ years’ experience in growth marketing domains (SEO, email marketing, Google Adwords, Facebook Ads, social platforms, content marketing, web development)
Strong project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
Outstanding written, oral and organizational ability
Proven ability to synthesize and interpret data, market, and customer insights into successful marketing strategies and creative execution – this role will be both creative and analytical, so it’s critical to be able to do both
Strong creative lens and taste with a proven ability to look at marketing communications through the eyes of the audience
You are scrappy and find ways to move things forward without always waiting on external resources. You independently get things done and are motivated by going deep into execution mode as much as by zooming out to the big picture.
Experience in marketing campaign management (collateral, reporting & analytics)
Experience with the following tools/tech is highly preferred:
Asana
Google Suite
Slack
Google Analytics
Excel

Responsibilities

Act as the Growth-Marketing Product Owner for the client and your team:
Manage and execute growth-marketing strategies for clients; develop a strong and clear understanding of their vision and goals in order to lead cross-functional team projects against milestones and deadlines
Organize, refine and prioritize relative client backlogs of projects, tasks and deliverables – clearly articulate, refine and guide the team’s understanding of the client’s highest priorities
Lead and facilitate team planning/review calls
Inspire, recognize, coach, and lead teammates on a day-to-day basis; be a champion of an Agile mindset and culture
Be accountable for achieving and reporting on goals across marketing channels:
Manage the full-spectrum of marketing services that the client receives:
Paid ads (Google, Facebook, Twitter, LinkedIn, Instagram, YouTube)
Affiliate marketing (networks + publishers)
Social media
Design & content-creation (Ads, Landing Pages, Website, Email, Blog)
Web development
SEO / SEM
Virtual events (webinars, etc.)
PR
Tracking, analytics and reporting
Create, manage and experiment using A/B tests to increase conversion metrics
Conceive and execute on a wide range of campaigns to drive awareness, acquisition, engagement and retention
Regularly analyze data to monitor channel performance and uncover areas for improvement
Prepare and present recommendations, reports, and findings from experimental data and ongoing campaigns – both internally to the team and externally to the client
Develop strong client relationships by leading presentation and review meetings, demonstrating and sharing expertise in media strategy, and driving continuous value for business outcomes
Prioritize work and manage time effectively; serve as a multiplier by driving the team to improve effectiveness and performance