The digital-specialists community Make it Real! announces a new stage – this time we will talk about advertising on marketplaces, non-standard promotion opportunities in Ecom, analyze cases and real strategies of brands – from advertising services to selling smartphones through special projects.

It will be interesting for marketers, sellers, entrepreneurs and other specialists in the digital industry! The meeting will be held in the center of Yerevan on 1 Italy str., in BWP Congress Hotel on Wednesday, October 16, from 19:00.

Gathering guests, networking. 19:00

Presentations of speakers. from 19:30 to 22:00

During breaks — networking and refreshments with kvass and lemonade from Eco Drinks Armenia!

Language: Russian

SPEAKERS AND TOPICS:

Yevgeny Mishchenko — founder of ECDMA (e-Commerce & Digital Marketing Association), 17 years of experience in digital marketing and e-commerce, ex-director of e-commerce at L’Occitane en Provence, Sportmaster, METRO.

Topic: “Why is it important for any offline business to enter E-commerce”

– Multi-channel vs omni-channel model of interaction with clients

– When in business 2+2=5

– What about the marketplaces?

– Analytics. what and how to calculate

Ilya Kotov— expert on promotion on marketplaces, brand consultant SOKOLOV, VkusVill, 585, Orby, speaker of courses on marketplaces in Yandex.Praktikum, Business Wednesday (Sber), Ozon

Topic: “3 cases for explosion sale on marketplaces”

– how to get to a seven-digit turnover for 3 months without advertising on Wildberries

– how to make a product under the Ozon brand and receive advertising on TV for their account

– Why should you go to Wildberries and not sell anything there to increase Ozon sales?

Olga Nikuradze — senior communication strategist of Realweb internet agency. More than 5 years of experience in communication strategy for international brands of various categories. from FMCG to E-com and tech.

Topic: E-com for (building) brand. tools and opportunities:

– How does E-com help in building an image?

– brand zone: creation of a unique space for the brand

– special projects and media formats. examples of successful campaigns:

– the role of communication strategy and creativity in building a brand in E-com

Kateryna Lychak – business development consultant at OZON in Armenia and Ozon Global (Reima, Ellasi, Arcada and other companies). Marketer for promotion of OZON company IVALAR. E-commerce expert with 6+ years of experience.

Topic: “Overview of E-commerce in Armenia: opportunities and challenges”