---
title: "International CX Conference in Armenia | CXAA - Customer Experience Association Armenia | HR Drone"
description: "On March 25–26, Yerevan will host, for the first time, an international 2-day CX (Customer Experience) conference along with a special masterclass…"
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![International CX Conference in Armenia](https://r.hrdrone.am/api/image/width=1696,height=904,quality=85,format=webp/s3/activity-hub/covers/019cf66f-b362-775d-b489-680bef1bd92d.jpg)

# **International CX Conference in Armenia**

[Organized by**CXAA - Customer Experience Association Armenia**](https://hrdrone.am/events/cxaa-customer-experience-association-armenia)

## **About this event**

**On March 25–26, Yerevan will host, for the first time, an international 2-day CX (Customer Experience) conference along with a special masterclass led by an international-level expert.** The event will bring together speakers from both the Armenian and European markets — including the UK and Romania. **The conference is designed for:**

- C-level executives
- business owners
- experts and professionals in CX, CC, HR, and strategy

This is a two-day strategic conference designed to respect your time and deliver structured value. You will move through a carefully designed experience built around insight, application, and executive dialogue. Just as the Customer Experience way. \*\*Day 1 \*\* Layer by Layer You will explore how customer experience connects directly to revenue, loyalty, culture, and competitive positioning — not as theory, but as a business system. You will challenge assumptions, compare models, and benchmark your organization against international standards. **Day 2** A dedicated masterclass led by Ian Golding (United Kingdom) — one of the globally recognized voices in Customer Experience — will focus on turning CX into a structured, measurable management framework. Each speaker brings operational experience — not abstract commentary. They will address real challenges, real transformations, and real lessons learned. \*\*International & regional expertise։ \*\*

- Ian Golding (United Kingdom) | Strategic Customer experience
- Gabriela Ciupitu (Romania) | CX KPI and ROI toolkit
- Vahe Baloulian (USA, Armenia) | CX and Values in business
- Shushanik Ghaltakhchyan (Armenia) | Customer Experience and Psychology

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